A Place Where Everyone Finds Common Ground

A Bold New Chapter in Winston-Salem’s Story

Introducing The Grounds: a transformative 100-acre mixed use development in the Deacon Boulevard area, surrounding some of North Carolina’s most iconic event venues. Spearheaded by a visionary partnership of Carter, Front Street Capital, Wake Forest University, and the City of Winston-Salem, The Grounds will be a year-round gathering place blending vibrant and unique retail, food and beverage options, entertainment, office, activities, walking trails, and new styles of residential living all in one community hub.

We’re Under Construction

Crews are busy bringing The Grounds from vision to reality, with infrastructure work heavily under way, and detailed design and leasing plans coming to life. Make VisitTheGrounds.com your hub for the latest information, including the photo galleries and news updates below, and follow us @visitthegrounds on Instagram for frequent updates and stories!

Photo Galleries

Project Updates

Transforming Infrastructure

Spring at The Grounds has us busy laying the foundation for a dynamic, walkable, and sustainable community. Our infrastructure work will truly overhaul the area, specifically through environmental restoration, enhanced connectivity, and pedestrian-friendly design, all creating welcoming new spaces and major long-term benefits for Winston-Salem.

Restoring Upper Silas Creek: Stabilizing stream banks, planting over 200 trees and 30,000 native plants, and creating a new multi-purpose nature path for visitors to enjoy, all resulting in beautiful places to gather and much-improved water quality, wildlife habitats, and ecosystem in general.
Enhancing Walkability & Connectivity: Expanding sidewalks, adding bike-friendly paths, and improving pedestrian crossings between Wake Forest University and The Grounds, reducing vehicle trips and promoting a more walkable city.
Reimagining Deacon Boulevard: Converting traffic lanes for better pedestrian access, adding new parking options, and integrating flexible spaces for events and retail.

Take a glimpse into what the future will bring with maps and renderings here.

These exciting updates set the stage for a vibrant, experience-driven destination. Huge thanks to our infrastructure partners, including architects NELSON Worldwide, general contractor Brasfield & Gorrie, and civil engineers Stimmel Associates and McAdams, as well as the City of Winston-Salem.