At a time when a scarcity of modern retail space is hindering out-of-market concepts from coming into the Triad, the high-profile project The Grounds in Winston-Salem might just give the Twin City a golden opportunity.

Starting later this year, northwest Winston-Salem will get a makeover thanks to Wake Forest University.

Lifetime venture will redefine the Wake Forest community for the better

A new entertainment space is coming to Winston-Salem.

Carter and Front Street Capital is teaming up with the city and Wake Forest University for a project called "The Grounds."

Wake Forest University has appointed developers Carter and Front Street Capital to undertake a mixed-use development project that aims to revitalise the area incorporating a number of its sports venues.

Mayor Allen Joines calls plans for the major mixed-use development “a roadmap to a new era of vibrancy and opportunity” for Winston-Salem.

Winston-Salem’s Front Street Capital and Atlanta-based developer Carter plan to break ground in December on an $150 million project that will put retail, residential and office space near Wake Forest University’s football stadium and baseball park.

Carter and Front Street Capital, in partnership with the City of Winston-Salem and Wake Forest University, announce The Grounds— a transformative 100-acre mixed-use development in the area surrounding some of northwest North Carolina’s iconic major event venues.

Plans were announced today to redevelop 100 acres of land owned by Wake Forest University.

The Grounds include housing, restaurants, and walking trails.

Carter and Front Street Capital, in partnership with the City of Winston-Salem and Wake Forest University, announce The Grounds — a transformative 100-acre mixed-use development in the area surrounding some of northwest North Carolina’s iconic major event venues.

New entertainment destination coming to Winston-Salem’s Deacon Boulevard area

Deacon Boulevard redevelopment project gets new name and vision

The Grounds, a mixed-use development near Wake Forest University by Front Street Capital and Carter.

The Grounds is a proposed 100-acre mixed-use development between Wake Forest's football and basketball venues

New Entertainment Destination Coming to Winston-Salem’s Deacon Boulevard Area to Enhance Experience for Residents, Visitors, and Fans

Front Street Capital and Atlanta's real estate development firm Carter have $35 million to get started on the first phase of the planned redevelopment project around Wake Forest University’s off -campus athletic facilities.

The potential mixed-use project will drive economic development and elevate the experience of residents and visitors year-round.